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New Book Release: November 2025

'From Baku to Belém'

This book marks a detour from my usual writing. It is not a guidebook or a framework; it is a year in reflection. This book takes readers on a journey from COP29 in Baku to COP30 in Belém, tracing the path of political instability, corporate realignment, social fracture, and technological acceleration through the lens of someone who works daily at the intersection of digital and responsibility.


Each article in this collection was written in response to a specific moment. It could be a trend, a decision, a contradiction, or an indication of a deeper shift. They are grounded in the world as it moved—slowly at times, violently at others. Collectively, they offer a record of how the digital landscape changed and how those changes should inform the choices we make in building a digital future that is not only innovative but also accountable, inclusive, and sustainable.


This book is more personal and contains my frustrations as well as my hopes. It draws from my experiences, observations, and values. And at its core, the central question remains the same: what does it mean to act responsibly in a digital age? From Baku to Belém, this has been a year of hard truths, missed opportunities, and, occasionally, real progress. 


These are my reflections—written to challenge, clarify, and provoke thought in a time that demands more from all of us.

Decarbonise Digital. The Guide Books.

'Decarbonise Digital: Facts, Methods, Action' and its sequel, 'Decarbonise Digital: Sustainable AI,' are essential reads for anyone serious about sustainability in ICT, digital, and AI. These books provide a comprehensive yet accessible guide, renowned for helping leaders grasp the complexities of digital decarbonisation and initiate impactful change. By combining actionable insights, data-driven methods, and a focus on sustainable AI, they empower decision-makers to start transforming their digital ecosystems toward a more sustainable future.

'THOUGHT PROVOKING', 'A GAME-CHANGER', 'A MUST READ FOR ALL'

Available on Amazon

Decarbonise Digital: Facts, Method, Action.

Decarbonise Digital: Facts, Method, Action.

Decarbonise Digital: Facts, Method, Action.

Get the book

Decarbonise Digital: Sustainable AI

Decarbonise Digital: Facts, Method, Action.

Decarbonise Digital: Facts, Method, Action.

Get the book

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