The Power of Sustainable Digital Transformation
World leading, independent research and advisory services
World leading, independent research and advisory services
Leading the Future of Digital Sustainability and ClimateAI Innovation
Charsfield Research and Advisory (CR&A) stands at the forefront of digital sustainability and ClimateAI, offering an unparalleled blend of research excellence and strategic advisory services. Founded by Eric Zie, a globally recognised expert in digital disruption and decarbonisation, our mission is to guide organisations in harnessing sustainable digital practices to drive growth, product innovation, and technology adoption with the pace and agility needed to stay ahead.
Research and Thought Leadership
Eric is a leading researcher in digital and ICT sustainability, with a focus on ClimateAI innovation and green software engineering. Through his roles as a Visiting Professor and his collaborations with prominent institutions, Eric’s research provides actionable insights that drive digital decarbonisation. Organisations can engage Eric to leverage his research expertise, gaining tailored strategies and guidance that align with cutting-edge developments in sustainable technology.
Advisory Services
Eric provides strategic advisory services exclusively for senior leaders, focusing on integrating sustainability into digital strategies with pace and precision. With a wealth of experience in digital disruption, ClimateTech, and decarbonisation, Eric offers tailored guidance that accelerates business growth, optimises tech supply chains, and leverages procurement power. Engage Eric to receive hands-on, practical advice that positions your organisation at the forefront of sustainable digital transformation.
BT Professor and Director of Digital Futures Institute
"Eric has clear plans and approaches for reducing carbon and moving us towards net zero in a meaningful and straightforward way ... use the expertise of a distinguished digital ambassador and global leader in his profession. He is a positive disruptor."
FinTech Founder, Writer and Digital Advisor
"Eric makes firm recommendations on how to make reductions through insight, opinion, and helpful guidance. He shines a light on how correctly architecting, designing, and developing software can make a material difference."
CEO & Founder STA and Tech Alliance for Good, UKTECH50 Most Influential people in UK Technology
"Eric has the sustainable IT framework we need to take action and achieve a balance between digital growth and its impact on the planet ... giving our sector a positive way forward.”
Professor of Data Science and Head of School of Computing Sciences, UEA
"Eric can help you explore the critical balance between innovation and sustainability ... making a compelling case for a holistic approach—one that can ensure that AI's potential is fully realised in ways that benefit society and the environment."
Professor Software Engineering and AI, Kings College London
"Eric is focused on achieving our moral obligation towards the next generation: and provides the framework necessary for decarbonising digital and this has come at exactly the right time as we contend with the proliferation of AI."
COO, Green Web Foundation
"Eric offers a comprehensive way for organisations to blast through digital sustainability’s fog of enactment. Eric's approach includes addressing emerging regulatory pressures to leveraging technological innovations ... with indispensable tools for working at the intersection of technology and sustainability."
Eric Zie is a visionary in ClimateAI and digital sustainability. As the founder of GoCodeGreen, which is ISO and GHG Protocol compliant, author of the "Decarbonise Digital" guides, and recipient of both the TechUK Planet Award and Google Brain Award, his expertise is recognised at the highest levels. At CR&A, clients benefit directly from his innovative yet practical approaches to digital decarbonisation, blending research-driven insights with business-focused strategies that emphasise rapid execution, supply chain influence, and measurable results.
At CR&A, we understand that speed and adaptability are critical in the digital world. We design our future-focused approach to rapidly drive both sustainable impact and business growth. We help busy leaders maximise their impact, accelerating their ability to drive change through their tech supply chain and procurement power. Informed by Eric’s pioneering research, thought leadership, and his success in founding GoCodeGreen, we empower you to make quick, decisive moves aligned with your sustainability goals. We initiate your sustainable digital strategies on the right course, setting a strong foundation for ongoing success.
Ready to accelerate your digital sustainability journey with expert guidance? Contact CR&A to discuss how Eric’s insights, practical strategies, and rapid-action frameworks can position your organisation at the forefront of sustainable digital transformation.
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